{"id":4950,"date":"2026-02-06T14:34:51","date_gmt":"2026-02-06T12:34:51","guid":{"rendered":"https:\/\/lesaffre.cz\/10-years-together-a-new-chapter-with-global-brands\/"},"modified":"2026-02-06T14:42:20","modified_gmt":"2026-02-06T12:42:20","slug":"10-years-together-a-new-chapter-with-global-brands","status":"publish","type":"post","link":"https:\/\/www.lesaffre.cz\/en\/10-years-together-a-new-chapter-with-global-brands\/","title":{"rendered":"10 years together. A new chapter with global brands."},"content":{"rendered":"

In February 2026, it will be 10 years since Kontinua, a traditional Czech producer of yeast and raw materials for bakers, became part of the global Lesaffre Group. A decade that has brought investment, growth and, above all, a stable partnership with the baking community in the Czech Republic. And with this milestone comes another step forward. <\/span> <\/span><\/p>\n

Continuum as a brand is coming to an end. Quality and people remain. <\/span><\/b> <\/span><\/h3>\n

From February 2026, the products you know under the Kontinua brand will appear under the global brands of the Lesaffre Group:<\/span> <\/span><\/p>\n

Livendo<\/span><\/b> – yeasts<\/span>
Inventis<\/span><\/b> – baking mixes<\/span>
Magimix<\/span><\/b> – improving preparations<\/span> <\/span><\/p>\n

The change concerns only the logo, the graphic design of the labels and the product sheets. The essentials remain: <\/span>recipes, quality, ingredients and the people who develop and manufacture your products<\/span><\/b>.<\/span> <\/span><\/p>\n

Same team, same production in Stara Boleslav<\/span><\/b> <\/span><\/h3>\n

Your blends and fermentations continue to be produced where they have always been, in the production plant in Star\u00e1 Boleslav. Under the hands of the same team of technologists who know the needs of Czech bakers and have been fine-tuning recipes with them for years. Continuity is not about logos. It’s about people, know-how and partnerships you can continue to rely on. <\/span> <\/span><\/p>\n

Why this move?<\/span><\/b> <\/span><\/h3>\n

Moving under global brands is a logical step. It allows for better integration of systems, easier communication within the international group, and above all <\/span>clearer orientation in the portfolio<\/span><\/b> by product function. <\/span>More than half of our production already goes to a total of 15 countries, giving further reason for global brands that will make it easier to navigate and reinforce the support of decades of proven Lesaffre brands. <\/span> <\/span> <\/span><\/p>\n

For you, it means:<\/span> <\/span><\/p>\n